|Statement||Andrew J. Sherman.|
|LC Classifications||HF5429.235.U5 S54 1991|
|The Physical Object|
|Pagination||xvii, 348 p. ;|
|Number of Pages||348|
|LC Control Number||90056193|
Franchising vs. Licensing. When considering expanding a business both franchising and licensing are possible options. Each option however comes with different rules and regulations. Prior to moving forward with franchising a business or licensing a business it is important to understand the differences and how each may have an affect on you. Both licensing and franchising allow you to increase income through multiple revenue streams at relatively little cost to you. In fact, both have other people marketing your product or service for you, and you are earning money while they're doing it. This allows you to enter other markets and gain exposure that you may not otherwise get. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing simplifies the strategic, legal. Whether you're a small start-up or an established giant, Franchising & Licensing gives you the tips and tools you won't find anywhere else: 17 key components for building strong, long-term relationships with your franchisees - 75 items to include in your operations manual, an essential document that sets the stage for success/5(18).
The difference between licensing and franchising can be drawn clearly on the following grounds: Licensing is an arrangement in which a company (licensor) sells the right to use intellectual property, or produce a company’s product to the licensee, for a negotiated fee i.e. royalty. Franchising is an arrangement in which the franchisor permits. Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy Andrew Sherman. out of 5 stars Kindle Edition. $ The Franchise MBA Nick Neonakis. out of 5 stars Kindle Edition. 1 offer from $ Next. Editorial Reviews Review/5(55). Strictly, this was licensing, but it is so similar to what we think of franchising today that some people even consider Singer the father of franchising. A clearer case of licensing is a car wash that has developed a successful process for getting its customers to . In addition to franchising, there are two other popular methods by which businesses expand their market and distribution channels: distributorships licensing In a distributorship, the distributor usually: • has a contractual relationship with the supplier • buys from the supplier in bulk and sells in smaller quantities.
Difference Between Licensing and Franchising. Licensing refers to an arrangement between licensor and licensee where latter party would acquire the right to use products and goods where the ownership remains with the licensor whereas Franchising refers to an arrangement between franchiser and franchisee where the latter will enjoy the ownership of a business on behalf of the franchiser in lieu. "For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike/5. Franchising and Licensing: Two Powerful Ways to Grow Your Business in Any Economy (4th ed.) by Andrew Sherman. As an experienced corporate and transaction lawyer, author Andrew Sherman offers insider insights into unique opportunities for business growth--specifically, leveraging your intellectual capital through franchising and licensing. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web